By far the most over-used tool in the industry, and least efficient from an ROI standpoint. Change it up a bit....look at other industries for seminar-like ideas.
1. Do a "lunch" at a physician clients office.
2. Take bagels/donuts to an industrial clients warehouse.
3. Schedule a wine tasting at a Top 10 clients home and hire an executive chef.
Three separate seminar-like ideas that don't feel anything like a seminar to your clients or their friends (prospects).
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