It really is SIMPLE.....

It really should be simple.....don't ask for ANYTHING, until you have given SOMETHING. Simply put, make sure you put value in your clients hands before you ever ask them for anything in return.

Here is a quick glimpse, or reminder, to something you already know but may have forgotten. "all things being equal, people want to do business with their friends".....and even more profound, but maybe not so obvious...."All things NOT being equal, people STILL want to do business with their friends."

In other words, in these very difficult financial times, gather more friends, not just assets.