How do you market the invisible?

Here is a fact : Building a brand doesn't take millions, it takes imagination.

There are countless examples of "money pits" just within the last decade of skyrocketing names that created a blip on the conscious of US consumers but never made an IMPRESSION. As an advisor you are more aware of these stories than most. 

How do you apply this to your own "brand"? Your own team?

Here are two quick ideas : 

1. Attack your first weakness - the stereotype your clients/prospects have about you/your               team.

2. Make your services visible and your clients/prospects comfortable.