The Power of a Story....

The Power of Story

In case you have not noticed our culture is engrossed with stories.  People Magazine, USA Today, the first words you hear on any TV news show...everyone in communications know that if you want to grab peoples attention use a story.  It is not a new marketing technique.  It has been in use since Euripides and the Greeks used it almost 2500 years ago.  Even before that in every culture in the history of the world people sat around and shared stories.

When we are selling a product we can use adjectives or story.  Adjectives do not engage the listener, stories do.  Adjectives place a spotlight on a product but they are so overused in our communications they have become almost meaningless.  Stories have the power to immediately make a connection with the listener and engage their minds and emotions.

“Like clever journalists and great lawyers, marketers who tell true stories make their presentations more interesting, more personal, more credible and more felt - and more persuasive.”