Indifference.....

Indifference - Your First Competitor

Everybody is on overload...we are all too busy.  That is where most successful people end up.  Too much left to do at the end of the day.  Dozens of things on the To Do list crying out for attention.  Then you come along and want their attention so you can make a sale.  If you do not give them a powerful reason to listen they will not hear you.

“Your greatest competition is not your competition.  It is INDIFFERENCE.”

Many sales people, when talking to the prospect,  will talk about their company and their product.  They are trying to sell the value of their product, their company and themselves.  Instead the focus needs to be on the prospect and what you can do for the prospect.  Then you will be speaking the prospect’s language and not your own.

Prospects are thinking about themselves and what they need and sometimes we are thinking about ourselves and what we need...and the two do not connect.

If you don’t make your client and their needs your focus your message will become lost in their indifference.  Making them the focus will help you speak their language and they will hear you over the cries of others wanting their attention.