Can your expectations be met???

Be careful of raising unrealistic expectations

I listened to the President’s address on TV last night.  Everyone was telling him you have to be more positive...and he was.  He has the toughest sales job on earth right now. He must convince us that the government can spend trillions of dollars and decrease the deficit in half in four years.  I don’t know about you but I ain’t buying it.

Car advertising makes the same mistake.  That advertised price of 399/month for the 2009 Cadillac CTS sounds good till you visit the dealership and find out it is a 3 year lease with 10% down and does not include taxes and fees.  Oh...also it is a bare bones CTS that they probably do not even have on the lot.  You leave angry and feel they have lied to you.

The customers that will add real value to your business and stick with you will be those who trust you.  You were honest and realistic in what you told them in the sales process.  They feel you are real and your words can be counted on.  They will stick with you even in the down times because you have been honest with them.

“Don’t raise expectations that you cannot meet.”